In a world where patients demand more personalized, convenient and accessible medical care, Option is positioned as a strategic ally for healthcare institutions seeking to adapt to new realities. The company is focused on harnessing the power of technology to improve the efficiency, quality and outcomes of healthcare, and to get closer to patients in this new digital era. Option has developed innovative solutions that address current challenges in the healthcare industry, including: – Intelligent contactability and management platforms: Option has developed an Intelligent Contactability Engine that enables healthcare providers to communicate more effectively with patients. This platform, together with the Patient Portal, facilitates appointment scheduling, consultation management, communication with medical staff and access to relevant information, improving patient experience and operational efficiency. – Attendance prediction and overbooking optimization: Option has developed a predictive patient attendance model, which achieves 90% accuracy in predicting no-shows. This development, which won the “Project of the Year” award at Mercury 2020, enables healthcare institutions to optimize overbooking management and reduce no-show losses. – Digital acceleration and migration in the healthcare industry: Option accompanies healthcare institutions in their digital transformation process, offering digital acceleration solutions for patient and physician platforms. In addition, the company has experience in migration and modernization of systems within the healthcare industry. – Generative AI projects for healthcare: Option is at the forefront of innovation in the sector, developing Generative AI projects that seek to improve processes and the experience of both doctors and patients.